When it comes to your video strategy, what does “good” look like?

When it comes to your video strategy, what does “good” look like?

When I was a Kollective customer at one of the largest banks in America, I developed an Online Video Team to manage on Demand publishing and live event streaming. Today, that team is an integral part of the planning and execution of hundreds live video events. These...
Critical Analytics At Your Fingertips With Kollective IQ

Critical Analytics At Your Fingertips With Kollective IQ

According to Gartner, “CIOs globally ranked analytics and business intelligence as the most critical technology to achieve the organization’s business goals.” Ventana Research found that many capabilities still not available include predictive analytics &...
5 Critical KPI’s For Measuring Live Video Success

5 Critical KPI’s For Measuring Live Video Success

When it comes to judging the performance of a live corporate video event such as a CEO town hall, success can be a subjective thing. If you’re the CEO, a successful event might be one where you felt like you delivered the message you wanted to convey in a way that...
How To Prove ROI Of Video With Analytics

How To Prove ROI Of Video With Analytics

There are no two ways about it: video content requires budget, and a lot of it. First of all, there are the costs associated with creating the content. This can include everything from event production of a CEO town hall to populating an on-demand training video...
The Benefits of Videoconferencing For International Businesses

The Benefits of Videoconferencing For International Businesses

It’s hard to overstate the part that culture plays when conducting business overseas. Whatever the organization, wherever in the world it operates, effective communication is essential to success. English remains the de facto language of global business, but there are...