What Everyone Misses About AI in Enterprise Video

AI is everywhere in the collaboration world—from meeting transcription to virtual backgrounds and scheduling. While these features get the spotlight, they miss where AI offers the most transformative value: keeping enterprise collaborations reliable, engaging, and accessible for everyone.

What Everyone’s Talking About

  • Meeting summaries, auto-transcriptions, scheduling “smartness” (Microsoft Teams announcements, Metrigy Report)

  • User experience polish: Noise-canceling, layout optimization, dynamic backgrounds

  • Productivity analytics: Measuring meeting frequency, participation, or basic engagement

Here’s What They’re Missing

The True AI Revolution: Intelligent Observability

Enterprises are generating mountains of collaboration telemetry—up to 10TB per day—to ensure meetings and live video “just work.” AI observability platforms build predictions and real-time correlations from this data, allowing IT teams to detect issues before they hit live events (Markets and Markets).

Collaboration Reliability: The Real Business Impact

Focusing on surface features ignores what’s at stake when live collaboration fails. The cost of a single hour of downtime is now estimated between $300K and $1M for 91% of large organizations (IDC). Executive events, quarterly town halls, and hybrid onboarding sessions simply cannot fail.

Microsoft Teams and Enterprise-Wide Success

Many organizations now blend in-office and hybrid work, favoring flexibility and inclusion while ensuring their infrastructure works for everyone. This means investment in cross-platform reliability, not just at the application layer, but network-wide. With Microsoft Teams powering 320M monthly active users (Microsoft Earnings Report), IT teams need observability that complements and enhances, not replaces, their collaboration solutions and partnerships.

Observability-First AI: Predict, Detect, Resolve

  • Predictive Issue Detection: Using AI and ML analytics to spot issues before events, not after.

  • Intelligent Root Cause Analysis: Rapid correlation across devices, networks, and platforms for efficient troubleshooting.

  • Automated Remediation: Real-time optimizations like quality throttling or traffic rerouting to deliver the smoothest possible video experience.

Kollective: Powering the Future of Enterprise Video

Kollective’s commitment is to powerful observability that ensures world-class video delivery and collaboration experiences for every employee, regardless of work location.

Proven Impact: One of the World’s Largest Banks

A leading global bank delivers all-hands meetings—streamed simultaneously to more than 60,000 employees worldwide—using Kollective’s intelligent delivery and observability platform. This has enabled reliable, high-quality communications everywhere from major regional headquarters to satellite offices at the edge of the network (Kollective Customer Stories).

Hybrid and in-office work both matter. Organizations committed to flexible collaboration require robust, secure, and proactive solutions. Kollective is the partner (and Microsoft partner) for making video work—at scale, everywhere work happens.

Ready to see how AI-powered observability can transform your enterprise video experience? Start optimizing collaboration reliability across Microsoft Teams and beyond.

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